Sunday, 18 August 2019

Penguin Google Update | Penguin Algorithm

Today, we are going to discuss the Google Penguin Update or Google Algorithms. But, before starting with the topic, let's know about the "What is Algorithm":

Penguin Google Algorithm
Penguin Google Algorithm

What is Google Algorithms Or SEO Updates?

The Google Algorithms, exactly, mean by the rules and tricks used by the Google bots to retrieve data from the search index and show in the search results related to the requested queries by the users.

Google Algorithms  or SEO Updates
Google Algorithms  or SEO Updates

The search engines use a combination of algorithms to deliver the results in the SERPs(Search Engine Result Page).

Some examples of the major SEO updates:
  • Panda
  • Penguin
  • Hummingbird
  • Pigeon
  • Mobile
  • Rankbrain
  • Possum
  • Fred


Let’s Begin With Penguin Update

  • Introduces in April 2012
  • To catch the sites seems to be spamming the search results or to punish the pages that have been spamming Google.
Penguin Updates
Penguin Updates

Thinking about? What Is Spam?

  • In SEO, Spam like 
  • Keyword Stuffing
  • Cloaking
  • Low-Quality Links
  • Lack of anchor text diversity
  • Buying links or paid links

Keyword Stuffing

Keyword Stuffing in SEO
Keyword Stuffing in SEO

  • The practise of inserting a large number of keywords in Web pages (content) and meta tags in an attempt to artificially to increase a page’s ranking in search results and drive more traffic to the site.
  • Keywords may be hidden in the content in several ways.
e.g. matching the colour to the background 

Cloaking


Cloaking in SEO
Cloaking in SEO

Is my site hit Penguin Updates?


Impacts of Penguin Updates
Impacts of Penguin Updates
  • Major drop in ranking ---> your site hit penguin update
  • Rise in traffic ---> Beneficial for your site
  • No change ---> No impact on your site

How Do I Recover from Impact of Penguin Update?

  • Remove any spam you might have using the Disavow Tool.

Disavow Tool
Disavow Tool

Disavow tool

  • The tool that helps that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties

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